Overview
Your personal brand can have a powerful impact on hiring. Following these simple tips will make you more searchable, more trustworthy, and more approachable to prospective candidates. Encourage your employees to follow this guide doc as well!
LinkedIn Profile
Time to complete: 15 minutes
Tip #1 — Update your title
Include "We're Hiring" next to company name
"Need help with hiring? DM me" "We're hiring — DM me"
Tip #2 — Expand on your "About" section
Something is better than nothing! You can keep it simple or make it long. The important thing here is that it represents you.
Tip #3 — Add web links to the "Featured" section
Some ideas for what to add:
Recent press
Blog posts
Your website
Your careers page
This is what it looks like:
Tip #4 — Add to your "Experience" section:
Include a description of what your company does underneath the logo on your profile.
You can also add press, blogs, and photos as media links. When editing your Experience, click "Link". Copy in the URLs to create 'cards' as you see below.
Examples:
LinkedIn — Engagement
If you want to get more engagement on your LinkedIn posts:
Make a habit of going on LinkedIn once a day. Check + reply to messages, connect with customers, "like" and comment on customer/candidate posts
Make a habit of posting content:
Post why you joined your company
Share company updates
Share out articles
Support the posts of others in the company and ask for others in the company to boost your posts
Time to complete: 5 minutes
Twitter Bio
3 components: Banner photo, profile pic, 160 character bio
Banner photo: Use that real estate to describe why people should follow you OR put a fun picture
Profile picture: Use a clear headshot, doesn't have to be as professional as LinkedIn
Short bio:
Describe why people should follow you — be authentic! Your bio should give people a preview of what you Tweet about
Tag your company twitter handle and add a note like "We're hiring!"
Tag your former employers, university, or other affiliations
Link to your LinkedIn, company website, or another personal website/portfolio
Tweeting
If you're tweeting in a business context, consistency, clarity, and conciseness win. You should follow @david_perell to learn more about effective business writing.
Personal website
Tip #1 — Use Notion to publish a simple website without code
It's easy to make a personal website by just publishing a notion page: https://www.notion.so/customers/personal-websites
What to include?
What goes on a personal website? Here are some ideas:
A short bio
Your photos
Your resume
Professional and personal interests
Important links (social media, your company website, etc)